For creators

I'm Tei, and I run TIVIA — a one-person studio in Seoul. Run Late is the app I built, and I'm looking for a few people to make one video each.

TIVIA is the company, Run Late is the app — so my email comes from tivia.kr, not from the app's domain. Worth saying up front, because an address that doesn't match is exactly what a scam looks like.

Run Late is an alarm with no off button. No snooze, no dismiss — it only goes quiet when GPS confirms you've walked 150 feet out your front door. Stop walking and it starts again in about ten seconds. It's been on the App Store since August 28.

This is a new app and a small budget. I'd rather tell you that than pretend otherwise. What I can offer is a deal that's easy to say yes to: the rates are below, I pay within three business days, and I don't get involved in how you make it.

What I pay

$100 per video.

Same for everyone. I'm not going to haggle with you over a few thousand views.

Paid by PayPal (goods and services) within three business days of you posting. No holdback, no waiting to see how it does, nothing withheld until I've decided I like it.

Then, if it does well

Counted once at 30 days, on whichever platform it did better on — not the two added together:

• 100,000 views — +$200
• 1,000,000 views — +$1,000

• You get the highest band you reach. They don't stack.
• If you post it in both places, I take the better number, not the sum. A view isn't the same thing on both platforms and I'd rather not pretend it is.
• Counted once, at day 30. If it crosses a band later, that one's on the house — I'd rather give you a number you can hold me to than leave it open forever.
• The bands stop at a million. If yours goes well past that, the next video we do won't be priced like this one.

If a first video works, I'd rather keep going than start over: four videos a month for$400. I offer that after, not before.

What I'm asking for

One video, 15 to 60 seconds, on your own account. Four things have to be visible. That's the entire brief.

The hand that can't turn it off

You tap. You swipe. It keeps going.

The number, readable for one second

Hold the phone still long enough that someone can read the distance.

The doorway, in one unbroken shot

Don't cut between inside and outside. The whole point is that you left.

Two seconds after it goes quiet

Don't cut on the silence. Let it sit.

The alarm has to actually be running while you walk. That's the product, and the video doesn't work without it. Everything else is yours.

How to film it

The alarm has to be running on camera, so you need it to fire when you're ready. Here's how, and it takes about two minutes.

1. Set it up. The app asks when you need to arrive and how long your commute takes. It works backwards from that to a departure time — that's when the alarm fires. For filming, put the arrival time wherever makes the departure a few minutes from now.
2. Let it go off. Tap it. Swipe it. Try the volume buttons. It keeps going. This is the part people don't believe until they see it.
3. Walk out. At 150 feet from your door, GPS confirms it and the alarm stops. Stop walking on the way and it starts again in about ten seconds.
4. Want another take? Settings → press and holdExport diagnostics → Clear today's departure. Then set the alarm later than now and run it again. That button exists for exactly this.

A few things worth knowing so the video is accurate: it fires at your departure time, not your wake-up time. There's no snooze and no dismiss — those buttons aren't hidden, they don't exist. You can silence the phone or force-quit the app, but the day still gets logged as incomplete. That's the whole idea: you can outlast the sound, not the record.

What I won't ask for

• I won't give you a script.
• I won't ask you to change your tone, your delivery, or your editing.
• I won't ask to see it before you post. No approval queue, no waiting on me.
• I won't ask you to review the app on the App Store. That's against Apple's rules and I'm not going to put you in that position.
• I won't hold back part of the payment until the video performs.

What I do check, after it's up, is whether the four things are in it — that's what I'm paying for. It's the only thing I'll ever ask about. Not the tone, not the cut, not the caption.

You keep the video and it stays on your account. I'd like the right to run it as a paid ad for 60 days and repost it on my own account for 90. That's in the agreement, in plain language, on one page.

What one looks like

Four beats, in order. That's the whole shape.

1. You're home, and you already turned the alarm off. It's still going.
2. The screen, with the distance on it. One second is enough.
3. The door, in one shot.
4. Outside, and it's quiet.

These frames are from a video I made with stock footage, because I don't have a face for this. Yours will be better because it's real — and it should look like your other videos, not like mine.

Disclosure

Turn on the platform's paid-partnership label and put #adin the caption. This is required by the FTC in the US and it applies at any deal size. I'd rather say it here than have it come up later.

About the app

Run Late fires at your departure time, not your wake-up time — computed backwards from when you need to arrive, minus your travel time. There's no snooze and no dismiss. You can outlast the sound, but the day still gets logged as incomplete.

It's $29.99 a year with a 7-day free trial, or $5.99 a month. You'll get a code for free access before you film.

Run Late on the App Store · Press kit

If you're in

Email me with your handle and I'll send the brief, your access code, and the agreement. I answer these myself, usually the same day — it's a one-person studio, so there's nobody else it could be.

admin@tivia.kr

Tei — TIVIA Inc., Seoul. I'm@elate_lee on X.