Departure line
Set your arrival once. Run Late works back to the exact minute you need to leave.
Everyone runs late.
The alarm with no off button.
Alarms wake you up. Run Late gets you out the door.
7-day free trial
Reminders tell you when to leave. Run Late makes you leave.
Everything that gets you out the door
Six parts. One job.
No off button
No snooze. No dismiss. Nothing to tap.
The 150-foot gate
Finish it on a live GPS map, or count 50 steps through your camera. Real movement. Nothing to fake.
Live countdown
Your countdown lives on the lock screen. No need to open a thing.
Departure log
Streak. On-time rate. Days since your last late. All measured by GPS — never self-reported.
Skip day
Turn Skip on before the alarm fires. A day off is data, not a punishment.
See it in action
You were never lazy.
Being late has laws. Once you can see them, the fix isn't willpower — it's enforcement.
+40–60%
You underestimate every time.
Prep and travel run 40 to 60% longer than you plan. This is the planning fallacy, not a personal flaw.
Kahneman & Tversky (1979) · Buehler et al. (1994)
77 seconds
A minute is not a minute.
For a chronically late person, a minute feels like 77 seconds. Your sense of time runs slow, by wiring.
Conte, San Diego State University
47%
Intending is not doing.
Across 422 studies, 47% of people with a firm intention still didn't act. Knowing and wanting were never the bottleneck.
Sheeran (2002), meta-analysis of 422 studies
What moves you is a trigger.
Tie the action to a moment — when X happens, do Y — and execution stops depending on willpower.
38% → 91%
One trigger, not more motivation.
Motivation alone moved no one — 38% followed through, the same as control. One if-then trigger lifted it to 91%. Across 94 studies the effect holds at d = 0.65.
Milne, Orbell & Sheeran (2002) · Gollwitzer & Sheeran (2006), 94-study meta-analysis
Repeat an action on the same cue and automaticity climbs an asymptotic curve — 95% at a median of 66 days. Missing a day does not break the curve.
Lally et al. (2010), modelled curve
Run Late fires that trigger at your departure line, every weekday — until leaving is what happens on its own.
Run Late is not affiliated with or endorsed by these researchers or institutions. All findings cited are from publicly available research.
How it works
Four steps. The last one happens outside.
Set your arrival
Tell Run Late when you need to be there and how long the trip takes.
Get your departure line
8:10 AM — from a 9:00 arrival and a 40-minute commute.
This is the app's own example — your line is calculated for you.
The alarm takes over
At your line it fires and fills the screen. Quiet while you move, loud when you stop.
Walk 150 feet. It stops.
GPS confirms you left. The screen goes quiet.
One mission, start to finish.
The morning, on film.
Three short films about the last ten minutes before you leave. You know the feeling.
Five more minutes.
23 sec
Tap it. Swipe it.
23 sec
Scrolling yourself late.
22 sec
Muted and looping. Tap for sound.Dramatized. These are our own films, not customer reviews.
Become the person people can count on.
Every on-time arrival is a vote for who you're becoming — the one who's there before it starts, the one people stop worrying about.
Your departure line is ready.
It only stops when you leave.
7-day free trial