Out of bed on time. Out the door late.
Alarms wake you up. Run Late gets you out the door.
7-day free trialFounding member offer ends October 18.
See how it works
Reminders tell you when to leave. Run Late makes you leave.
Run Late opens with a one-minute diagnosis. What it shows you next is below: two surveys of U.S. hiring managers and one peer‑reviewed experiment.
What a later start costs you
Same output. Same eight hours. The one who started later was rated less conscientious.
Yam, Fehr & Barnes (2014) · Journal of Applied Psychology
What blocks a promotion
Showing up late tops the list of what blocks a promotion. Cursing, leaving early, and gossiping all rank below it.
CareerBuilder / Harris Poll (2015) · 2,175 U.S. hiring managers
Run Late breaks the pattern at the front door. It rings at your departure time and doesn't stop until you're out.
Run Late is not affiliated with or endorsed by these researchers or institutions. All findings cited are from publicly available research.
Three steps. The last one happens outside.
Tell Run Late when you need to arrive and how long the trip takes. You get your departure time: the exact minute you have to walk out.
A 9:00 arrival and a 40-minute trip put your departure time at 8:20 AM.
That's the app's example. Yours takes about a minute, free, no account needed.
At your departure time, it fires and fills the screen. No snooze. No dismiss. No negotiating with yourself at 8:04.
150 feet on the live map, or 50 steps with the camera on your path. Once Run Late confirms you left, the screen goes quiet.
Twelve minutes before your departure time, the screen turns into this morning's sky: the actual temperature, what it means for your walk, and the short list you keep by the door. Then the alarm.
The forecast changes what you bring. It doesn't change when the bus leaves.
Two ways out. Same ending.
You already wake up at about the same time every day. It's the time you leave that drifts: 8:04, 8:19, 8:31. Run Late tracks that spread, because that's the number that decides whether you're late.
One square per day, filled in only when GPS confirmed you left. Nothing here was typed in.
The spread of your last ten departures. Steady means you now leave at about the same minute every day.
Last 7 days, last 30, all time. Progress you can read as a number, not just a feeling.
You can outlast the sound. You can't outlast the record.
Three that do the work. Five that stay out of your way.
Most people have never seen the exact minute they need to leave. Run Late figures it out and keeps it on your lock screen.
No snooze. No dismiss. Nothing to tap. Quiet while you move, loud when you stop.
Every departure is measured by GPS, not typed in. Your streak, your on-time rate, and the days since you were last late.
Leave your phone in your pocket. On iPhone, your departure card shows up in the Apple Watch Smart Stack on its own.
Two quiet nudges before your departure time. Then the alarm.
150 feet on the map, or 50 steps with the camera on your path, which helps where GPS is weak.
Tap the alarm's switch and choose Skip today before it fires. A skipped day is data, not a punishment.
Record any sound and the alarm plays it. Whatever gets you out the door.
Being late isn't random. It runs on a few laws, and willpower doesn't change them. What does is enforcement: one if-then plan, set in advance. When the alarm rings, you walk out.
Motivation alone added nothing: the same follow-through as the control group. One if-then plan nearly tripled it, and across 94 studies the effect holds at d = 0.65.
Milne, Orbell & Sheeran (2002) · Gollwitzer & Sheeran (2006)
Getting ready and getting there take 40 to 60% longer than you plan. That's the planning fallacy, not a character flaw.
Kahneman & Tversky (1979) · Buehler et al. (1994)
If you're chronically late, a minute feels like 77 seconds. Your sense of time runs slow, and not by choice.
Conte, San Diego State University
Across 422 studies, 47% of people with a firm intention still didn't follow through. Knowing what to do was never the problem.
Sheeran (2002), meta-analysis of 422 studies
Run Late runs that plan for you. It rings at your departure time on the days you choose, until leaving on time stops being a decision.
Run Late is not affiliated with or endorsed by these researchers or institutions. All findings cited are from publicly available research.
Every on-time arrival adds up. You become the one who's already there when it starts, the one nobody has to worry about.
You see the exact date you'd be billed before you subscribe. We remind you two days before. Nothing is due until then. Cancel anytime.
No. It's a departure alarm. It rings at the minute you have to leave, and it only stops once you're outside.
There's no off button and no snooze. Walk 150 feet outside, or take 50 steps with your camera pointed at the path.
Run Late reads your location once when you set your home, and otherwise only from the moment the alarm fires until the mission is complete. That's the only way to measure a departure instead of taking your word for it.
Tap the alarm's switch and choose Skip today before it fires. A skipped day is data, not a punishment.
No account needed. The alarm only stops when you leave.
7-day free trialFounding member offer ends October 18.